6 trends you need to follow in 2022
Online markets have been expanding for some time, but events in the past 18 months have accelerated many online shopping online trends. Let’s take a look at Ecommerce future with some Ecommerce trends to watch of for this upcoming year so your platforms can be ready for 2022.
So, what are the biggest trends coming your way over the next year? Read on to learn more.
Omni-channel shopping will be a game-changer
Most buyers make purchases in stages via a range of platforms and devices. Typically, they’ll learn about a company or product through word of mouth or on social media. If there is a sparking of consumer interest, the lead will research the company by visiting their website and reading online reviews. When they’re ready to shop or book an appointment, this is usually done on a mobile device.
One very specific way this is being implemented is by providing customers with diverse service and delivery options. You can order online and have it shipped or pick it up at the store. The growth of curbside availability saved many small businesses during the pandemic.
This is the nature of omnichannel shopping, and it requires a targeted approach that refines and segments an audience in order to reach them on the platforms they use rather than relying on a one-note campaign with limited reach.
Mobile shopping will dominate eCommerce future
In related news, mobile shopping will become the dominant eCommerce platform soon. We’ve already seen the impact on local SEO and businesses. As smartphones become smarter, and more of the population gains access and greater comfort with them, they will outpace PCs within just a few years.
There are several advantages to prioritizing mobile availability. First, it helps with both local and on page SEO since, beginning in June of 2020, Google began to prioritize mobile first indexing when evaluating web pages. Mobile devices also have lower rates of shopping cart abandonment and higher click-through rates.
To ride this trend to success, you should make sure that your mobile pages load fast, have a clean user-friendly interface, and that they’re secure.
Expect more payment options
Sometimes, new technologies become the standard way of doing things, while other times they seem like silly or potentially dangerous fads. For example, many people thought crypto was just for geeks to make in-game purchases or buy contraband on the dark web. Banks wouldn’t deal with crypto, and neither would reputable businesses.
Now, everybody is looking into crypto as a safer, more flexible alternative to cash and online banking. This is in part due to the relative security of blockchain.
A sure sign that crypto has gone mainstream is the recent announcement that banks would begin treating it as a legit currency, which the government is more than happy to endorse. Though crypto is not a stable investment, it is a popular payment option, and you can give your Ecommerce a checkout boost if you consider accepting this payment option.
AI will provide more personalized shopping
You may be familiar with this trend in the form of analytics and chatbots. Not only have these applications provided better insight into consumer trends, they also amp up your level of service by supporting 24/7 support that’s interactive and self-correcting. Moreover, they can also assist if you want to build a solid online community and grow your audience over time.
AI can take care of repetitive tasks so you’re able to step up your customer service game with a relatively small investment. It also feeds into the trend for sustainability by reducing waste. When human error is removed from the equation, customers enjoy more accurate, timely service.
Look to VR to simulate real-world shopping
One of the traditional problems with online shopping is an inability to touch and view a product up close. Even the best content creation can’t tell you what it’s like inside the new home you’re considering or allow you to try on clothes.
However, alternate reality platforms like AR, VR, and MR can put you in the driver’s seat or help you explore a new home or office. This technology can be used for numerous business options, including online shopping. Imagine the difference if you can try an outfit or a new pair of glasses on before you go to checkout. By utilizing this technology, you’ll reduce bounce rates and must process fewer returns, which means higher revenue and customer retention rates.
Voice search threatens to overtake traditional search
Have you ever tried to multitask with a smartphone in your hand? The fact that we rarely have only one thing to occupy us at a time is one reason for the rise of voice activated search. It isn’t just mobile use that benefits from voice activation. The rise of smart home devices and smart assistants that can sync up and interconnect saves time and effort on routine tasks so you can get more done.
Whether you’re planning to offer web design services or open an online clothing shop, eCommerce offers opportunities that go beyond the latest trends. However, staying current with which way the wind is blowing in the global economy will allow you to stay ahead of the competition. Although unforeseen factors can change the course of business, we feel that these best practices will continue to trend into the future.